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Modal

Creating a new business through a digital strategy for a well-established West Australian business.

MODAL, one of Western Australia’s most experienced and established team and leadership development consultants, wanted to re-build its brand presence in the WA market. With a very specific target audience, we knew digital and social would be able to achieve this better than traditional marketing methods.

The organisation came to Clarity with this challenge and we were tasked to build and grow a stronger digital presence and reinforce its reputation as an industry-leader to a select B2B audience.

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The Challenge

The leadership and team development industry has become increasingly competitive in the last decade with more online and eastern states options available locally.

We needed to remind local businesses that Modal is an experienced local operator who knew its market and could provide on-the-ground support. We also wanted a campaign that would deliver them credibility and position them as thought leaders.


The Approach

Our strategy was to create strong messaging that differentiated Modal in a growing and evolving market, using language that was quick and easy to understand and then target this messaging to the right corporate B2B audiences.

We chose LinkedIn and SEM as our channels because of their unique targeting efficiency and the ability to track results accurately.

We worked closely with MODAL to create engaging and relevant content, sharing consultants’ expertise via articles on LinkedIn. We then amplified the reach of this content and the MODAL brand by carefully targeting key decision-makers in relevant organisations.

In addition, we implemented a Google AdWords campaigns which ran alongside and supported the LinkedIn content advertising. This Pay Per Click (PPC) campaign raised brand awareness, ensured seamless comprehensive messaging across communication channels and directed qualified leads through to a designated, bespoke landing page from the Google Search engine.


The Results

  • Over a two-month period Clarity increased the targeted audience impressions on LinkedIn to 39,414
  • Reached an impressive 11,030 impressions and an equally impressive 4.19% CTR on average in AdWords.
  • A healthy increase in traffic to the bespoke landing page through to the website and an overall surge in enquires.
  • Continued growth in their database of key contacts and one major contract signed within three months.

“Clarity took time to understand our business and recommend an approach that got through to our target audience. I like that they educated us along the way to the world of social media and search engine marketing. Within a few months we had a return that covered our investment in the campaign”

Scott Erskine, Director, MODAL

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