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Ground-Breaking Projects with Mirvac

No two property developments are the same. We embraced the challenge of working across more than a dozen different development projects for Mirvac – and achieved great results.

With a land area larger than Western Europe and a mining boom that has changed the face of the State, property development in WA grew at a rapid rate in the lead up to 2014. Read more

 

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The Brief

Mirvac sought our help in raising the profile of its projects and promoting its growing presence in WA to generate more local sales


The Challenge

With local knowledge of Perth and the property industry, we were excited by the challenge of cutting through the clutter to generate awareness in a busy market.

Mirvac’s projects span from Karratha to Mandurah, and no two target audiences are the same. This means we spend time at the start of each new development to clearly understand who our audience is, what they are interested in and how best to target them.


The Approach

For each development, we work closely with the client and agency team to identify the challenges and to help put in place a campaign that will deliver their objectives. Drawing upon all our communications experience, we have implemented a range of activities that has included media relations; stakeholder briefings; issue management; social media engagement and advertising; SEO and SEM management; event management; speech writing, award submissions and community relations.


The Results

Our work has included media and event management to celebrate construction reaching the highest point of Mirvac’s office building at Cathedral Square; creating a social media campaign to drive the new ‘urban spirit’ of One71 Baldivis; partnering with Matt and Kim from The Block to engage the public in a room styling challenge to launch the new sales office at Osprey Waters; and launching The Grandstand at Claremont on the Park to media, just to name a few.

We have identified, interviewed and achieved features articles about many happy customers who endorse the Mirvac experience. We work with sales teams, marketing teams and senior executives to make sure we understand the projects, promote the projects, enhance the Mirvac brand and help the team achieve their goals.

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