The Coming of Age


Was it really 18 years ago that the first Apple iMac was exported to Australian shores? It sure was – and we were the first customers in Perth.

If you can't remember those crazy little pod computers in fluro orange, green and blue, then Clarity might have been around longer than you have.

In 1999 in our tiny office space, just off City West, three bold, young communicators set up a business, with second-hand desks, funky new computers and a naive sense of what it’s like to be entrepreneurs.

We opened our doors on March 23 1999 with three clients – Telstra, BankWest and Hamersley Iron (now Rio Tinto). Within months, we employed our first team member to help with the administration.

Eighteen years on, our team has grown, the client list has expanded, the technology is unrecognizable and the media environment has changed dramatically.

Today, we can boast of having done over 20,000 jobs - from the sublime to the ridiculous. We’ve had more than 100 people work for us, and their experience at Clarity has helped them build great careers locally, nationally and internationally.

One of our first design jobs was a pre-mining boom stubby holder to celebrate 100 million tonnes of iron ore from the Marandoo mine. Today we are designing the Wesfarmers annual report.

When we started, we were still posting photos to journalists, now it’s all via digital and social.

In 1999 we had to explain to most clients what a website was and why it might come in handy. Now we spend our days deep in discussion with clients on how to create even more revenue via their range of digital platforms.

We’d like to thank all our loyal clients throughout the years – some of which we’ve been working with for close to 18 years. This kind of dedication is unheard of in our industry.

Throughout the years, we’ve never lost sight of why we went into business. For us it’s still all about clarity. If we can bring clarity to a business challenge, make life simple, bring an idea to life or tell your story in a meaningful way, then we’ve done our job.

So we’re celebrating turning 18! Hang on, where’s the champagne?