Social Media Statistics in Australia January 2015 - January 2016

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Stats just in! The infographics below are a snapshot of Australian use for the past year which give some key insights into the current landscape and future trends.

Facebook still wins the popularity vote

15 million Australians have registered an account on Facebook

The big movers are Snapchat, Instagram and LinkedIn, showing niche social networks are growing in popularity. Snapchat's growth (46.5%) in just 12 months is particularly significant for the industry. 

With Tumblr, WhatsApp and Twitter beginning to struggle against rival networks.  


We'd love to hear your thoughts on these changes on social. Use #clarityinsights and be part of the conversation.