When the owners of a unique wine gift store, Wine Liaisons, and its sister liquor company, The Wine Store, sought help in building their brands, Clarity’s consultants were quick to step forward.
Clarity conducted a workshop to identify business strategies and goals and to develop a marketing and communications plan to support the owners in achieving them.
Over time this has involved extensive work by Clarity on the visual brand and in creating on-line retailing opportunities via the website www.wineliaisons.com.au.
The philosophy behind Wine Liaisons is ‘living well with wine’ and this is reflected in every aspect of Clarity’s work.
The graphic design team has produced promotional materials ranging from window displays and registries to catalogues and advertisements, plus packaging and wine labels.
