28/09/2007
Last night two major campaigns managed by Clarity in 2006 won their category at the 2007 Public Relations Institute Awards State Awards for Excellence.
The Public Transport Authority ‘Stay Off the Tracks’ communications campaign took out the top honours in the Community Relations category. The campaign focused on the Armadale line and resulted in a 23 per cent decrease in reported trespass incidents compared to the same period last year.
In the Consumer Marketing category, Clarity won the award for the multi-faceted campaign to launch Wild Bean Café in Western Australia. The diverse launch campaign well exceeded BP Australia’s objectives and increased coffee sales by 30 per cent.
