01/11/2006
For some, turning 40 is a chance to reflect on the achievements of life so far, before turning to the challenges ahead.
This was the case for Rio Tinto Iron Ore during 2006 as it celebrated 40 years of operations in the Pilbara; with some help from Clarity to commemorate this significant milestone.
To recognise the long history of Rio Tinto’s iron ore operations in Western Australia, Clarity’s design team produced a book of historic and modern photos acknowledging key milestones and the people who have helped build the Pilbara.
Clarity assisted Rio Tinto to generate media coverage about the celebrations including key milestones like the first shipment to Japan and the search for Pilbara pioneers in order to record their stories. Clarity also helped write a number of key speeches throughout the year for functions connected with the anniversary.
