02/02/2005
Clarity was recently commissioned by a start-up software company to name both the new company and its retail product. After researching and preparing a number of options the client selected ‘Reparo’ as the company name which was based on the Latin word ‘to negotiate’. Its new product, which assists small businesses to safely navigate their way through their IT management issues, has been named ‘Lighthouse’
Drawing on the lighthouse image, Clarity designed the product logo to appeal to business owners. The logo portrays the characteristics of security, familiarity and simplicity.With Codex, Clarity has now developed a state of the art multi-media sales tool. The animated presentation takes the mystery out of this sophisticated software and explains its relevance to all small and medium sized business owners.
