24/04/2005
Building a new brand from scratch is a rare opportunity. Clarity was given this opportunity by Gimos Australia, a new children’s wear business which imports babies’ and children’s clothes from Argentina.
The brief was to inject an Australian ‘heart’ into the existing brand while emphasising the clothes’ sense of unique fun and designer style.
The two major promotional tools were designed in tandem and launched in April. The catalogue was created to promote brand awareness and direct people to the web site (www.gimos.com.au).
The internet site was designed with functionality in mind, focussing on providing the user with greater detail of the product together with secure shopping services.
Clarity continues to work with Gimos to assist the company’s marketing strategy.
