30/09/2005
Clarity Communications was recently appointed to manage the media relations and promotional activities for the Council on the Ageing (COTA) WA’s Living Longer Living Stronger™ program.
A strength training program specifically designed for seniors, Living Longer Living Stronger™ aims to build muscle mass and increase bone density to improve the health and well-being of older people.
More than 2,000 seniors are now taking part in the program at 36 endorsed finess centres throughout Western Australia.
Clarity is working with COTA WA to increase awareness of the Living Longer Living Stronger™ program throughout the State using targeted media, advertising and promotional activities.
