19/03/2008
Pets are getting their share of media attention in WA, with Clarity managing the media account for The Petcare Information and Advisory Service (Petcare).
Each month Clarity finds case studies related to a monthly topic, provided by Petcare, and then seeks stories in a wide range of media. Extensive coverage over the past two years has included stories on pets and renovations, why cats are great for kids, and how pets bring people together.
Petcare promotes the responsible ownership of pets in Australia and is funded by Masterfoods Petcare, as a community service, but the organisation is completely separate from the company and has no commercial activities or associations.
