01/12/2007
Vodafone Australia today announced the appointment of Clarity Communications to manage its Western Australian public relations portfolio.
Darren Hayes, General Manager Vodafone Western Australia said Clarity’s reputation, expertise and diverse understanding of the local market clinched its appointment.
“The team at Clarity identified immediately with Vodafone’s approach as a challenger brand. We are confident they will bring fresh insight and knowledge of the WA market to Vodafone - and deliver relevant communications to our local audiences,” Mr Hayes said.
Mr Hayes said Clarity had demonstrated a great mix of corporate and consumer marketing experience, including the management of major campaigns and events for national companies.
