22/10/2009
Summer calls for bikinis, boating and beers. Just in time, Woolworths answered with its inaugural brew under the Sail & Anchor brand - Dry Dock Premium Lager.
Coordinated by Clarity, the premier event was held at the historic Sail & Anchor Pub – complete with a dinghy full of Dry Dock, a mermaid, a pirate, and two very eccentric seagulls. The new brew has been created by Woolworths Liquor Group and produced in Western Australia by the nationally acclaimed Gage Roads Brewing Company.
The launch brought together brewmasters and brew-lovers and achieved coverage in The West Australian, Western Suburbs Weekly, and the Fremantle/Cockburn Gazette.
