12/05/2005
Clarity recently completed the design of the 2004 Alinta annual report – the third consecutive report it has produced for the company.
The creative brief for the project was to focus on Alinta’s employees, recognising their many contributions to the organisation in line with the theme “One team – One Alinta”.
In designing the report, Clarity illustrated Alinta’s appreciation for its employee’s efforts by listing the name of every employee on the cover, accompanied by a number of photos of employees from different sites around Australia.
Throughout the document, a strong emphasis was placed on individual and team achievements, using mono, full-length images.
The resulting contemporary style of the report was achieved with clean lines and the minimal use of Alinta’s corporate colours.
