news

Launching the Apple iPhone

11 July, 2008

Clarity was right among the hype and excitement of the much anticipated Apple iPhone by assisting Vodafone with the launch of this hot new product at its Hay Street store.

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Clarity gets fanatical

8 July, 2008

Swimming in the Swan River in a wedding dress, getting tattoos and being shot by paintball pellets were some of the fanatical stunts performed to win exceptional prizes in the Nova Fanatics radio promotion managed by Clarity across three States.

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Amadeus website strikes right note

22 May, 2008

The new website for Amadeus Energy has been launched by Clarity and features higher levels of useability for visitors ranging from shareholders to media.

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Celebrating under the stars

11 April, 2008

Under a starry sky 3,000 guests celebrated Co-Operative Bulk Handling’s (CBH) 75th anniversary at a free WA Symphony Orchestra concert in York.

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Clarity keeps tails wagging

19 March, 2008

Pets are getting their share of media attention in WA, with Clarity managing the media account for The Petcare Information and Advisory Service (Petcare).

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Flinders Group

1 March, 2008

Three years after being initially named and branded by Clarity, the expanded Flinders group has completely revamped its websites to present a new look to the outside world and incorporate content management systems that give it greater control over information the site.

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Learn All About It

14 February, 2008

Australia's leading social media writer and commentator Lee Hopkins has formed a partnership with Clarity to advise clients on the latest on-line trends from business blogging to ways to engage with virtual worlds like Second Life.

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Clarity Connects With Vodafone

1 December, 2007

Vodafone Australia today announced the appointment of Clarity Communications to manage its Western Australian public relations portfolio.

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Engaging With Employees

10 November, 2007

A major new on-line initiative has been launched at Rio Tinto to help engage employees in the company's community investment programme throughout Western Australia.

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Colour comes to the city

1 November, 2007

For the second consecutive year, Clarity has helped Rio Tinto promote its Colours of our Country exhibition of Indigenous artwork from the Pilbara.

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BP Wild Bean Cafe launch in SA

30 September, 2007

The Wild Bean Cafe brand has been rolled out in 14 BP stores in South Australia with the company using Clarity Communications to duplicate its highly successful Western Australian launch campaign

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PRIA Award Win 2007

28 September, 2007

Last night two major campaigns managed by Clarity in 2006 won their category at the 2007 Public Relations Institute Awards State Awards for Excellence.

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Total Rebrand Creates Total Connect

1 September, 2007

Two specialist office fit-out businesses have been brought together, renamed and rebranded by Clarity Communications.

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Award Winning Report

1 July, 2007

The MDA National annual report designed and produced by Clarity has won a silver award in the 2007 Australasian Annual Report Awards. The report demonstrates Clarity's continuing development of the MDA brand over many years.

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Sentis

30 November, 2006

Performance psychologists, Sentis, contacted Clarity to assist their entry into the Western Australia resources industry.

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Mining Giant Turns 40

1 November, 2006

For some, turning 40 is a chance to reflect on the achievements of life so far, before turning to the challenges ahead.

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HIsmelt celebration

25 October, 2006

To celebrate Clarity coordinated a commemoration ceremony at the Kwinana plant with more than 250 guests attending from around the globe.

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CBH Rebranding

20 September, 2006

Clarity has worked intensively with the CBH Group in the last few months to develop a revitalised identity for the company.

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Clarity Wins Industry Award

10 August, 2006

Consistent metropolitan and regional media coverage achieved for the Heart Foundation throughout 2005 has seen Clarity awarded with a Highly Commended at the Public Relations Institute of Australia's State Awards for Excellence.

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Something's Brewing

17 July, 2006

Clarity has played an integral role in establishing the first microbrewery in the Great Southern region of Albany

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Masterplan To Redevelop Subiaco Oval

27 May, 2006

The West Australian Football Commission (WAFC) has released its Masterplan to redevelop Subiaco Oval into Western Australia's major event stadium with Clarity's assistance.

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Connect For Kids

3 February, 2006

Clarity was recently responsible for managing a range of media activities to launch and promote Connect for Kids, a new company in Perth that assists kids and adolescents to develop social, emotional and communication skills.

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Mine Open Day

17 October, 2005

More than 5,000 people got a behind the scenes view of some of Western Australia’s largest mining operations in October as part of the Chamber of Minerals and Energy’s Mine Open Day.

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COTA - Living Longer Living Stronger Program

30 September, 2005

Clarity is working with COTA WA to increase awareness of the Living Longer Living Stronger™ program throughout the State using targeted media, advertising and promotional activities.

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5000th Milestone

30 August, 2005

During August, Clarity passed a significant milestone in its six year history with the completion of its 5000th project.

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Western QBE - No Crash Day

1 August, 2005

No Crash Day is dedicated to raising awareness of, and improving, safety on WA roads and aims to strongly educate the general public about the consequences of speeding, drink driving, non use of restraints and fatigue.

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Newcrest Mining Telfer Project Opening

28 July, 2005

The July opening ceremonies for Newcrest Mining’s $1.4 billion Telfer Project in the eastern Pilbara were project managed by Clarity. The Premier, Hon. Dr Geoff Gallop MLA officially opened the expanded gold and copper mine in front of 120 guests from around Australia.

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Greg's Discount Chemist- Mirrabooka Store

1 July, 2005

Clarity was the creative force behind the recent branding and launch of Greg’s Discount Chemist in Mirrabooka Square Shopping Centre.

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Heart Foundation - Media Relations

17 May, 2005

In May 2005 Clarity was approached by the Heart Foundation's WA division to coordinate media plans for its major fundraising events, raise the profile of the not-for-profit organisation and generate pro-active media coverage

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Alinta Annual Report

12 May, 2005

Clarity recently completed the design of the 2004 Alinta annual report – the third consecutive report it has produced for the company.

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Gimos Australia: Child's Play

24 April, 2005

Building a new brand from scratch is a rare opportunity. Clarity was given this opportunity by Gimos Australia, a new children’s wear business which imports babies’ and children’s clothes from Argentina.

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AGC - Gold Week

10 April, 2005

Clarity coordinated a range of events for the Australian Gold Council to showcase a number of key industry areas from investment and mining to jewellery. The events attracted national media coverage in the press and on radio and television.

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Safely Cemented

21 February, 2005

During this period of record industrial growth many Western Australian businesses struggle to keep up with training demands of staff and contractors.

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Lighthouse Launched

2 February, 2005

Clarity was recently commissioned by a start-up software company to name both the new company and its retail product. After researching and preparing a number of options the client selected ‘Reparo’ as the company name which was based on the Latin word ‘to negotiate’. Its new product, which assists small businesses to safely navigate their way through their IT management issues, has been named ‘Lighthouse’

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Environmental Awards Commendation

22 November, 2004

Greening Australia’s Grow Us A Home educational website, designed and developed by Clarity, received a Special Commendation in the 2004 SGIO Western Australian Environment Awards.

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AMP Appointment

11 November, 2004

Clarity has been appointed to manage AMP’s prestigious Western Australian media relations account. The role involves promoting the financial planning, capital investors and AMP Foundation arms of the business.

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